Feature |
WhatsApp Business App |
WhatsApp Business API |
---|---|---|
Messaging Type |
One-to-one messaging
|
One-to-many messaging(Bulk)
|
Automation |
Limited automation capabilities
|
Advanced automation (Chatbots, Workflows)
|
Integration |
No third-party integrations
|
Integrates with CRMs and other software
|
User Access |
Single user (1 phone + 4 devices)
|
Unlimited users can access from multiple devices
|
Cost |
Free
|
Paid (per conversation)
|
Analytics |
Basic reporting
|
Detailed analytics available
|